Inventory that takes minutes, not evenings
Type a VIN and the year, make, model, trim and engine fill themselves in. Shoot photos on your phone, upload, done. Every image is resized and compressed for you.
Dealership websites, run from one dashboard
Websites for car dealershipswith inventory, leads andpromotions built in.
OctaneOS is a custom-designed website for your lot plus the inventory, lead and promotion tools behind it. Change a price, add a car or mark one sold and it is live in about a second.
Web development for used car dealerships and independent lots. No long-term contract.
Click around
This is the dashboard. Click around.
Same layout, same controls as the real thing. Open a car, change its price, mark it sold, move a lead along, turn a promotion on. Every change you make here reaches the website in about a second.
app.octaneos.net/prestige-motors/inventory
Website liveInventory
6 vehicles · click one to edit
Pushed to the website
- Change a price, a status or a promotion and it is on the site in about a second. Each push shows here.
Prestige MotorsWant the full tour? Open the interactive demo.
Before and after
Same dealership. Same cars. Different website.
Luxotic Auto Boutique sells exotic and luxury cars by referral and appointment. Their old site was a template. The new one, designed by Designer Digital, looks like the showroom does.
This is the standard every OctaneOS site is built to. The dashboard runs the inventory behind it; the design is done for your lot.
What you get
Everything a lot needs. Nothing an OEM program forces on you.
OctaneOS was built for independent and used car dealerships, where one person often runs the website, the photos and the phones.
Save it here, it is live there
No nightly feed. No ticket to the vendor. A price change, a new listing or a sold car reaches your website in about a second, and the sold page stays up so Google keeps ranking it.
Every lead in one inbox
Contact forms and vehicle inquiries land in the same place with a status, notes and an owner. You get an email the moment it arrives. The customer gets a reply so they know you saw it.
Promotions with an on switch
Deals, new hours, giveaways. Pick where they show, set a start and an end date, scope them to certain vehicles. Nobody has to remember to take the banner down.
Analytics without a cookie banner
Visitors, vehicle views, leads and where they came from, measured without cookies. A digest lands in your inbox every Monday morning.
Sign in with Google, not a sticky note
Everyone signs in with their own Google account or a one-time email code. Owners and admins invite staff, set their role and remove access themselves, and every change is logged with who made it.
Nitro, the assistant that asks first
Ask how anything works and get a plain answer with a link. Say "hide every car over 120 days" and Nitro lines it up on a card. Nothing is saved until you click Do it, and it respects the same roles as the rest of the dashboard.
Built for speed
Fast for shoppers. Fast for the person updating it at 6pm.
Your site is a modern Next.js build served from Vercel's global network, with every vehicle photo pre-sized. The dashboard is quick because it was built by someone who had to use one that was not.
See how it works~1s
from save to live
Push updates, not scheduled feeds
0
cookie banners
Analytics that respects visitors
0
passwords to forget
Google sign-in or one-time codes
30
days of undo
Deleted cars can be restored
Meet Nitro
An assistant in the dashboard that answers questions and does the work.
Nitro lives in a corner of every page. Ask it how something works and it answers from the OctaneOS guide with a link to the right screen. Tell it to do something, from a single VIN to a change across the whole lot, and it lines the work up on a card. You read the card, you click Do it, and only then does anything change.
- Answers how-to questions about OctaneOS in plain language, with a link to the right page
- Scaffolds a vehicle from a VIN, with year, make, model and trim already filled in
- Sets up automations, like a photos task every time a car is added
- Does bulk work in one go: price cuts, status changes, hiding aged stock, assigning leads
- Shows every change on a card first. Nothing is saved until you click Do it
- Respects roles, so a salesperson cannot see cost or margin through it either
Nitro
Ready when you are
How do I put a car on the website?
Set the status to Available and visibility to Public on the vehicle page, then save. It is live on the site about a second later. Drafts and private cars never show.
Make every car over 120 days private
Pulled aging report Prepped a visibility change
Hide 7 vehicles from the website
Ready to roll?- 2019 Audi Q5 Progressiv (A2210)
- 2017 Ford F-150 XLT (F1188)
- 2020 Honda Civic LX (H3301)
- and 4 more
Do itNot now
Seven cars have been on the lot longer than 120 days. They are listed on the card. Nothing changes until you say so.
Tell Nitro what you need Go
Mobile friendly, both sides
Run the lot from the lot.
Most vehicle photos are taken on a phone, so the dashboard was built for a phone first. Shoot, upload, price, publish, all from beside the car. The website your customers see is designed for the same screen, because that is where they are shopping from.
- Add a vehicle and its photos without going back to a desk
- Photos are resized on upload, so a 12 MB camera shot does not slow anything down
- Answer a lead from your pocket the minute it arrives
- Your site scores well on mobile speed, which Google rewards
9:41
Inventory
Add vehicle
VIN
1FTEW1EP5MKD4 9021
Decoded: 2021 Ford F-150 XLT, 2.7L EcoBoost
Price
$49,900
Mileage
39,400 km
Photos
Uploading 5 of 6
AvailablePendingSold
Save and publish
Live on the site in about a second
Found on Google
When someone nearby searches for a car you have, they find you.
Most dealership websites are invisible on Google. Ours are built from the ground up to show up, and to stay there.
- Every car gets its own page that Google can find and rank
- Pages load fast on phones, which Google rewards
- Sold cars keep their page, so the ranking you earned stays
- All the technical work behind the scenes is done for you, automatically
used ram 1500 sport near me
www.prestigemotors.ca › inventory › 2022-ram-1500-sport
2022 Ram 1500 Sport Crew Cab 4x4, 34,700 km | Prestige Motors
Diamond Black Crystal, HEMI V8, panoramic sunroof. One owner, never towed. Book a test drive or ask a question in one tap.
$54,995In stock34,700 km★★★★★ 4.9 (212)
98
Speed on phones
100
Google friendly
100
Best practices
Example result and scores.
OSign in to OctaneOS
Continue with Google
or
you@yourdealership.ca
Email me a one-time code
No password is ever created or stored.
Team
Invite teammate- SSam Whitfieldsam@prestigemotors.caOwner ▾
- PPriya Nairpriya@prestigemotors.caAdmin ▾
- MMarcus Leemarcus@prestigemotors.caMember ▾
- Ddana@prestigemotors.caInvited 2 hours agoPending
Sign in with Google
Google sign-in for everyone. User management for the owner.
OctaneOS uses Google OAuth, so your staff sign in with the Google account they already have. No shared login, no password on a sticky note, nothing to reset. Anyone without a Google account gets a one-time code by email instead.
- Owners and admins invite staff themselves, from the dashboard, in one click
- Three roles: owner, admin and member, so a salesperson can add cars but not change billing or the site
- Remove someone and their access ends immediately, on every device
- Every change is logged with who made it and when
Compared with the legacy platforms
The big dealer platforms were built for franchise groups. Your lot is not one.
They are mature and OEM-certified, and if you are a franchise store under a manufacturer program they may be the right call. For an independent, most of what you pay for is machinery you will never touch.
| Typical legacy platform | OctaneOS | |
|---|---|---|
| Inventory updates | Nightly feed, sometimes longer | About one second |
| Sold vehicles | Page disappears, ranking gone | Page stays live, marked sold |
| Photos | Resize and upload from a desktop | Phone camera, auto-optimised |
| Sign-in | Shared username and password | Google or one-time code, per person |
| Analytics | Cookie banner, third-party scripts | Cookieless, built in |
| Design | Template with your logo swapped in | Designed for your dealership |
| Changes to the site | Support ticket | You, from the dashboard |
| Getting help | A PDF manual or a ticket | Ask Nitro, inside the dashboard |
| Bulk changes | A spreadsheet export and a vendor request | One sentence to Nitro, one card to confirm |
"Typical" reflects what independent dealers commonly tell us about legacy setups, not any single vendor. Read the detailed comparison.
What clients say
Every site we have shipped has a five-star review behind it.
The websites under OctaneOS are designed by Designer Digital. Here is what the people who hired the studio said afterwards, word for word.
5.0
Rated on Google
“So pleased with what Kory was able to build for me. He isn’t messing around. If you have a business and are looking to take it to the next level, Kory is your guy!”
“Thanks so much to Kory for making the most epic website for our new hot sauce company! We really appreciate the level of dedication and commitment he puts into his work! Would highly recommend this website designer for any business!”
“Kory did a great job on our new website. Lots of extra marketing information!”
“Kory is super talented and amazing at what he does. I highly recommend using Designer Digital for your next website!”
“He did my personal training website. Great service and price and quality of work.”
“Best service you can get.”
Why this exists
“I spent my time at a dealership fighting the software as much as using it. Photos that took an evening to upload. A website that showed cars we had sold on Tuesday. Logins on a sticky note. I am a software engineer, so I built the tool I wanted at that desk.”
Kory Goossens, founder of OctaneOS and Designer Digital
The longer versionHow it works
From first call to live inventory in a few weeks.
- 01
We design your site
Designer Digital builds a website that looks like your dealership, not a template with your logo dropped in.
- 02
You load the lot
VIN decode, phone photos, a few fields. Most dealers have their whole inventory in within an afternoon.
- 03
We connect and test
Your site is wired to OctaneOS and checked end to end with demo inventory before you ever log in.
- 04
You run it
Add, price, sell. Read the Monday digest. Call us when you want something changed on the site.
From the blog
Straight talk on dealer websites.
Comparisons
A cheaper alternative to Dealer Inspire that does not look cheap
Independent dealers asking for a cheaper alternative to Dealer Inspire want lower overhead, not a worse site. Here is where the savings really come from.
September 23, 2026 · 5 min read
Comparisons
A Dealer.com alternative built for independent used car lots
Why independent and used car dealers look for a Dealer.com alternative, what to compare before switching, and how OctaneOS handles inventory, leads and speed.
September 23, 2026 · 5 min read
Comparisons
Choosing a Dealer Inspire alternative as an independent dealer
What independent and used car dealers should compare when weighing a Dealer Inspire alternative: site speed, inventory updates, sign-in, ownership and pricing.
September 23, 2026 · 6 min read
See your inventory on a site that actually looks like your dealership.
A 20-minute call. Bring your current website and we will show you the same lot running on OctaneOS.